The Entertainment 🍿
The Kings League has arrived in France and shook up the French YouTube/Twitch scene for two months between April and May 2025.
👉 7-a-side football matches with quirky rules for maximum fun
👉 A league featuring 8 teams, followed by a World Cup
👉 Teams led by top French streamers: Aminematue, Squeezie, Michou, Kameto, Pfut, Domingo, Adil Rami…
👉 Matches streamed for free on the streamers’ channels and on M6+
And what about Excellence Sport Nation?
The agency had already made a strong move into entertainment with the production of the show “The Bridge.” So when the opportunity to take charge of a team came up, the players jumped at it.
Jules Koundé, Aurélien Tchouaméni, Mike Maignan, Manu Koné, Bryan Mbeumo… Four players from the French national team and a Premier League star are at the helm of the team and involved in every aspect of club life 👀
The games were broadcasted on Zack Nani Twitch channel.
Key figures on the Kings League France :
- 969M overall reach
- 23.2M interactions
- 7.6M€ in earned media value
- 159k contents published on social media
